Vitra
Refreshing the Avantgarde

We refitted and refined the corporate typeface of Swiss furniture maker Vitra into a systematic type family and helped with implementation in ads, on the website, furniture labels, packaging and more to coherently communicate the brand identity.

Weight coher­ence – The five evenly bal­anced weights carry bold graphic head­lines as well as tiny light text, allow­ing for smooth com­bin­a­tion of vari­ous text sizes.

Screen fonts – Optim­ised for screen use in a wide range of sizes, the cor­por­ate typeface integ­rates the vari­ous formats of the sprawl­ing web­site, from long magazine art­icles to short product inform­a­tion and the shop.

Campus iden­tity – On Vitra’s campus out­side Weil am Rhein, Ger­many, the typeface leads you around the sig­na­ture build­ings, the park, into the shop and the museum with its chan­ging design-themed exhibitions.

Cor­por­ate pub­lish­ing – The encom­passing typeface family trans­mits the brand iden­tity to any prin­ted matter from the vari­ous sub-com­pan­ies – includ­ing Vitra Design Museum, Artek, Vizona, and Vis­play – without com­prom­ising on the qual­ity of the design.