Logitech
Complete Look and Feel

This manufacturer of computer peripherals first used our typeface for internal and external communication, before bringing the character shapes on the devices for a more encompassing brand identity. When they needed a new look for an additional brand platform, designer Aurèle Sack created a playfully matching outline alphabet that supports variable font technology.

Cor­por­ate typeface – With its sober, modern look and excel­lent legib­il­ity, our lib­rary typeface excels in a wide range of applic­a­tions large and small – cov­er­ing brand com­mu­nic­a­tion, pack­aging, user manu­als, and more.

Product design font embed­ding – Strength­en­ing the brand iden­tity, the typeface turned out to ideally blend in with the look and feel of the devices, includ­ing vari­ous keyboards.

Custom dis­play font – To express the ‘logic-defy­ing’ atti­tude of a new brand plat­form, the cor­por­ate typeface was exten­ded with an unusu­ally twis­ted out­line upper-case alpha­bet. The four well-bal­anced weights sup­port vari­able font applications.