PayPal
Everything Must Change

As part of an encompassing Paypal rebranding led by Pentagram, we delivered a new wordmark and an accompanying typeface family that provide outstanding typographic solutions from hand-size mobile screens to larger-than-life billboards.

Rebrand­ing impact — The word­mark and typeface yield con­fid­ent graphic applic­a­tions in large sizes.

UI optim­isa­tion – All seven weights of the lib­rary typeface were redrawn on demand for improved on-screen per­form­ance in small and tiny sizes.

UX cap­ab­il­it­ies – The optim­ised fonts excel at many levels, includ­ing play­ful engage­ment of the user and func­tional data visualisation.

Global out­reach – All lan­guage exten­sions are custom-made by lead­ing native-speak­ing type design­ers, trans­lat­ing the brand iden­tity while respect­ing the cul­tural and typo­graphic sens­it­iv­it­ies of each script.