Sydney Opera House
Sculpting an Identity

This cultural institution wished for a new corporate typeface that would reflect the iconic architecture of their building. In a collaboration between the agency, our foundry, designer Laurenz Brunner, and a specialist coder, we developed a novel 3D version of our library typeface for use in signage, print and on screen.

Unique iden­tity – The stand-alone 3D char­ac­ter shapes expand the strong visual iden­tity of the building.

Custom-made 3D font tech­no­logy – The new alpha­bet was elev­ated from the lib­rary typeface with a spe­cial­ised ren­der­ing soft­ware developed for this par­tic­u­lar project.

2D applic­ab­il­ity – Next to actual 3D char­ac­ters embed­ded in the archi­tec­tural envir­on­ment, 2D draw­ings of the alpha­bet guar­an­tee wide applic­ab­il­ity in prin­ted matter, mer­chand­ising, and more.

Font pair­ing – Des­pite their unique look, the char­ac­ter shapes effort­lessly match the logo, while also per­mit­ting ver­sat­ile com­bin­a­tions with the full family of our lib­rary typeface.