Morningstar
Advance and Evolve

A global financial services company looked for an exit from their type licensing contract. We worked closely with their in-house Design Department to tailor-make a new condensed typeface family that respected the tradition of the previous font, while also matching all existing templates in an intric­ate eco-system of vari­ous soft­ware and data platforms. Nothing needed to be changed - except the font.

Improved let­ter­forms – The new typeface retains the met­rics and look of its pre­cursor. At the same time, legib­il­ity was enhanced thanks to a refined rhythm, exten­ded x-height, and micro-edits of tight joints.

Dis­tinct numer­als – The numer­als, designed for tab­u­lar embed­dings, were sub­mit­ted to a series of legib­il­ity tests to enhance recog­nis­ab­il­ity. Each numeral can now be clearly dis­tin­guished from all the others even under dif­fi­cult read­ing conditions.

Seam­less trans­ition – The new char­ac­ter shapes blend in with all exist­ing sys­tems of data visu­al­isa­tion, min­im­ising col­lat­eral damage across graphs, dia­grams, charts, and more.