Arts and Letters
Almost Nothing

Launching its public programs under new directorship, the venerable NY-based honour society of artists commissioned Studio Mathias Clottu to rethink its graphic identity. We supported the vision with adjusting LL Unica77 to yield a tailor-made new look that signals a confident hands-off attitude.

Custom-made weight – A new weight was developed for a coher­ent look across a wide range of sizes, applic­a­tions, and func­tions – from ban­ners and sig­nage, to varied prin­ted matter right down to an opu­lent set of stationery.

Sig­nalling under­state­ment – A modest set of let­ters and a dis­tinct set of rules in the hands of the design­ers are the only tools to build a visual frame­work reflect­ing a sense of cul­tured sophistication.

Bespoke char­ac­ter shape – Turn­ing con­ven­tional approaches of insti­tu­tional iden­ti­fic­a­tion upside down, we re-con­ceived the typeface’s sig­na­ture char­ac­ters to make it less iden­ti­fi­able, in order to sup­port the design­ers’ quest for discreetness.

Port­fo­lio site – The custom weight fits in per­fectly with the image-centred design of the web­site, includ­ing for text in tiny sizes.