Spotify
Around The World

When this pioneer in music streaming services underwent a substantial rebrand for a more colourful and engaging look, our typeface helped create an easy-to-spot identity across all products and communication. We also developed a set of six carefully matched typefaces in various scripts to carry the identity across many borders, while paying full respect to the specifics of each language and typographic culture.

Con­tinu­ous tech­nical cus­tom­isa­tion – The font embed­ding abil­it­ies were stead­ily evolved to sup­port expand­ing use. This included a large set of custom spaced fonts for a sys­tem­atic approach to com­mu­nic­a­tion in all applic­a­tions and type sizes.

Global out­reach – After the Latin typeface was faded out in 2024, our multi-script exten­sions con­tinue to carry the iden­tity around the world. Custom-made by lead­ing native-speak­ing type design­ers from our net­work, each of the scripts is engin­eered to guar­an­tee fric­tion­less work across the vari­ous interfaces.

Local applic­a­tions – Blend­ing in with a wide vari­ety of visual cul­tures, the coher­ent multi-script family enables to trans­pose the look of the brand to cre­ations from dozens of local designers.