Continuous technical customisation – The font embedding abilities were steadily evolved to support expanding use. This included a large set of custom spaced fonts for a systematic approach to communication in all applications and type sizes.
Spotify
Around The World
When this pioneer in music streaming services underwent a substantial rebrand for a more colourful and engaging look, our typeface helped create an easy-to-spot identity across all products and communication. We also developed a set of six carefully matched typefaces in various scripts to carry the identity across many borders, while paying full respect to the specifics of each language and typographic culture.
Client: Spotify Technology S.A.
Agency: Collins, New York
Introduced: 2015/2017
Global outreach – After the Latin typeface was faded out in 2024, our multi-script extensions continue to carry the identity around the world. Custom-made by leading native-speaking type designers from our network, each of the scripts is engineered to guarantee frictionless work across the various interfaces.
Local applications – Blending in with a wide variety of visual cultures, the coherent multi-script family enables to transpose the look of the brand to creations from dozens of local designers.
Video, photography and animations provided by Collins and Spotify.