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3.3",{"type":12151,"color":12085,"width":134,"amount":766,"height":1585,"target":11802,"randomize":7,"background":41,"noInversion":7,"mobileHeight":41,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":41,"fontSizeScaling":12152,"openTypeFeatures":12153,"lineHeightScaling":41,"lineHeightDecrement":41},"ordered-list",1.54,[],[12155,12158,12162,12170],{"type":12156,"color":41,"width":4276,"height":1585,"target":11802,"background":41,"noInversion":7,"mobileHeight":41,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":41,"showAlternates":7,"fontSizeScaling":186,"openTypeFeatures":12157,"showFontCutNames":10,"lineHeightScaling":41,"lineHeightDecrement":41},"weights",[],{"type":12159,"color":5564,"width":4276,"amount":73,"height":1585,"target":12045,"background":41,"noInversion":7,"mobileHeight":41,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":12160,"fontSizeScaling":766,"openTypeFeatures":12161,"italicsPercentage":41,"lineHeightScaling":41,"lineHeightDecrement":41},"names",-5,[],{"type":12032,"boxes":12163,"color":5564,"width":4276,"height":4276,"target":11802,"background":41,"noInversion":7,"mobileHeight":41,"boxPaddingHor":41,"boxPaddingVer":41},[12164,12168],{"type":12165,"color":5564,"width":9,"amount":73,"height":4276,"target":12045,"background":41,"noInversion":7,"mobileHeight":4276,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":41,"fontSizeScaling":12166,"openTypeFeatures":12167,"italicsPercentage":4276,"lineHeightScaling":83,"lineHeightDecrement":41},"columns",1.08,[],{"type":12165,"color":5564,"width":9,"amount":159,"height":1585,"target":11802,"background":41,"noInversion":7,"mobileHeight":4276,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":41,"fontSizeScaling":12041,"openTypeFeatures":12169,"italicsPercentage":4276,"lineHeightScaling":41,"lineHeightDecrement":41},[],{"type":12165,"color":41,"width":4276,"amount":73,"height":4121,"target":11802,"background":41,"noInversion":7,"mobileHeight":4276,"variableAxes":41,"boxPaddingHor":41,"boxPaddingVer":41,"letterTracking":41,"fontSizeScaling":12171,"openTypeFeatures":12172,"italicsPercentage":4276,"lineHeightScaling":797,"lineHeightDecrement":41},1.9,[],[],{"id":8537,"name":12000,"names":12175,"words":12194,"quotes":12210,"texts":12212,"rightToLeft":7},[12176,12177,12178,12179,12180,12181,12182,12183,12184,12185,12186,12187,12188,12189,12190,12191,12192,12193],"Abruzzo","Basilicata","Calabria","Friuli - Venezia Giulia","Emilia - Romagna","Lazio","Liguria","Lombardia","Marche","Molise","Piemonte","Puglia","Sardegna","Sicilia","Toscana","Trentino - Alto Adige","Valle D’Aosta","Veneto",[12195,12196,12197,12198,12199,12200,12201,12202,12203,12204,12205,12206,12207,12208,12209],"Compliment slip","Standard form","Cover letter","Business card","Honoured Society","Stationery","Logotype","Modular system","Guidelines","Lobby and Reception","Composition System ","Transport Vehicles","Letterhead","Corporate Typeface","Logo",[12211],"Dear Giancarlo, As agreed, I’m sending you the film slides of the presentation boards.\nMilan, June 5 1972",[12213,12214,12215,12216,12217,12218],"The fourteen colour slides show reproductions of a series of presentation boards on a neutral background. Each board is hole-punched four times, with the holes being reinforced with rings. Considering the quantity, distance and dimension of the holes, we can deduct that the original boards were most probably A3 in size. Each board displays a variety of technical drawings, illustrations, symbols, layout guidelines and type composition systems, with visualisations ranging from simple to very detailed. All readable text and information is written in Italian. All transparencies are mounted in white plastic frames (50 × 50 mm). The brand name Ferrania and the inscription Made in Italy are embossed on their reverse side [cover]. The films are in good condition with few scratches, some dust, but show partial colour deterioration and fading. The frames show some signs of ageing. The colour slides document parts of an elaborately produced project presentation, individually showing a number of presentation boards. The reproduced boards are originally printed in three spot colours (green, red and black) on white paper. The four transparent plastic sleeves contain a total of 24 slides, with each sleeve containing six slides. We identify two numbering systems: one for the slides and one for the illustrations on the boards. The slides are hand-numbered on each plastic frame. The numbers correspond with the three-dimensional green numbers placed next to each board. The illustrations on the boards are numbered following an inherent logic. By analysing the two different numbering systems (which are obviously not directly connected), we can deduct that at least 10 slides are missing, corresponding to the vacant spaces of the plastic sleeves. High resolution scans were made of each transparency to obtain a more detailed view. ","We found no historical references to any company named Italcore. The company certainly never existed as a legal entity, as there are no records to be found in the Italian Commercial Register (however, there is one entry under the name Italcore S.r.l., registered on November 3, 2016, but research shows that it has no relation to the documented project). The documents reveal a couple of business locations, one being Milan, the other Metanopoli, an industry zone outside Milan. Mostly, placeholder text is used for written information on the boards, such as addresses, company registration numbers, phone numbers etc., which was probably standard procedure at the time. Given the material presented on the colour slides (a seven-storey headquarter building, a representative lobby, state-of-the-art transport vehicles, detailed signage, company publications, etc.), we can deduct that Italcore was projected as a national, if not international enterprise. It is unknown if the branding of Italcore was created for a newly-founded corporation or intended for the merger of two or more existing companies. The exact business domain of Italcore also remains obscure, but we can assume that the company maintained considerable transport logistics, and there are hints of involvement in various industrial activities. The visuals shown on slide 13 may indicate activities in the chemical, pharmaceutical, energy-producing, mining or construction industries. The entire corporate identity project must have been created before Italcore officially existed. We can only speculate about the reasons for this situation, which remains shrouded in mystery. The note indicates: ‘… the plan to reform the group is in progress’. The ‘group’ must be a reference to the financial consortium behind Italcore which, for reasons unknown, was going through some kind of transformation. Financial or legal problems may be plausible explanations for the delay, with the developing oil crisis of the early 1970s possibly having a direct effect. The project, which was quite advanced from a design point of view, had been delayed or post-poned, and finally was cancelled, as there are no further traces and no other visual records of Italcore to be found.","There is no indication to identify a branding agency and/or an actual designer as authors of the presented material. Our only clue is Raniero’s letter to Giancarlo. Even though Raniero (the contact person on the client side) talks about ‘… your work …’, there is no certainty that Giancarlo was the actual designer. He might well have been a studio manager or an intermediary between client and designer. We did identify one prominent graphic designer of the era named Giancarlo, whose work is aesthetically in tune with the Italcore presentation and who could have been one of the authors of the project—Giancarlo Iliprandi. However, there was no reference to Italcore in any of the numerous publications dedicated to Iliprandi’s work, and our attempts to verify his involvement produced no result. It is clear that the proposal was thoroughly developed and meticulously presented (the original presentation most probably having been produced with offset printing, a costly and unusually elaborate procedure at the time), leading us to conclude that the presentation was hardly created by one single individual, but more likely was the product of a large professional organisation. The design aesthetic itself seems typical of the period, related to or even inspired by other corporate identities and branding manuals of the era. Less common, however, is the fact that a proprietiary typeface had been developed as part of the branding project. Judging from Raniero’s note, Giancarlo must have requested the return of the presentation boards, while also enquiring about the state of progress of the project. Raniero’s note—we understand from the familiar tone that the two men were on amicable terms—comforts Giancarlo, by responding that a decision about the project is postponed to ‘… end of summer’. Alas, it seems never to have materialised beyond the point of these presentation boards. Furthermore, it appears that the branding project was never published or made visible in any way, probably due to the non-disclosure agreement mentioned in the letter: ‘… keep the project confidential for now’. ","In our approach to the proportions of Riforma, we decided to set the design between the two illustrated versions. We added a stylistic set [01] that allows use of the ‘logotype’ version. Our starting point for the design was the weight shown on the documented presentation, which we defined as a Medium weight. Using this weight as the point of departure, we developed two lighter weights, Regular and Light, as well as two darker ones, Bold and Heavy. Being inspired by the richness of forms that accompanied the Italcore identity (such as the symbols, arrows and graphic elements that were used), we decided—true to the spirit of Giancarlo’s work—to integrate these into Riforma as well. We started work on Riforma in 2011. It was first used in the monograph 800 Views of Airports by Swiss artists Peter Fischli & David Weiss, published by JRP Ringier in 2012. Since then, it has been permanently reshaped and reformed through continuous applications in 47 projects by our studio, until we finally released it through the Lineto foundry in 2018. We named the typeface RIFORMA, paying tribute to a company reform that never happened, probably as a result of drastic business decisions—leaving behind a typeface that disappeared from sight before it could be deployed, until its unexpected reappearance nearly 50 years later. ","The typeface shown in the presentation appears to be genuinely original and unique, without any traces of usage beyond the documented presentation. It is obviously conceptually informed by and formally related to two well-known and influential Swiss grotesques, which had both been published some 15 years earlier, in 1957. However, it is probably even more closely related to Forma, a typeface which was brand new at the time, designed by the Italian designer Aldo Novarese for the Nebiolo foundry. In the documented presentation, there are two differing character designs that vary in their proportions. One is used for the logotype, the other is visible in the font character map, although it’s not clear which came first, the logotype or the alphabet. Another difference can be seen within the designs of optional terminals of certain letters. A specific characteristic is the aligned cut for the letters a, c, e and s [left cover flaps]. It would be no surprise if the designer had knowledge of Walter Käch’s publication Lettering (1949), where this exact formal detail is already apparent.","While travelling through the north of Italy in the summer of 2011, we visited a small second-hand bookshop somewhere between Modena and Milan, where we discovered a stack of books relating to graphic design, a couple of Italian type specimen, and a near-complete set of the Enciclopedia della stampa. Once back home, we discovered a bland-looking envelope between the Aggiornamento n. 9 (entitled Immagine coordinata, ‘Corporate identity’) and n. 12 (Schemario d’impaginazione, ‘Layout systems’). It contained four plastic sleeves holding fourteen 35 mm colour reversal film slides and a typewritten note. Looking at the images and reading the note, it became clear that these slides were documenting an elaborate corporate design project for an Italian company by the name of Italcore.\n",{"credits":12220,"designers":12223,"description":12225},{"text":12221,"title":12222},"\u003Cp>Designed by NORM, released by Lineto in 2018. Font engineering and mastering by Alphabet, Berlin.\u003C/p>","Credits",{"text":12224,"title":11845},"\u003Cp>Dimitri Bruni (*1970) and Manuel Krebs (*1970) founded the Zurich-based studio NORM in 1999, and Ludovic Varone (*1977) joined in 2005.\u003Cbr>\u003Cbr>NORM’s programmatic approach – suggested by their name – has informed their commissioned work for the cultural field, their self-initiated publications and their typefaces, which they use extensively in almost everything they produce. Their monospace LL Simple (2000) was introduced in \u003Cem>NORM: Introduction\u003C/em> (1999) and \u003Cem>NORM: The Things\u003C/em> (2002), before they turned to the purposefully low-res sans serif LL Replica, eventually released in 2008. The equally systematic sans LL Riforma (2018) has been in use since 2012.\u003Cbr>\u003Cbr>NORM have designed books for dozens of artists and institutions, while also maintaining long-standing working relationships with Peter Fischli, Florian Hecker, Simon Starling and Shirana Shahbazi. Since 2019, they have been in charge of the identity at Triennale Milano. \u003Cem>NORM: Dimension of Two\u003C/em> was published in 2020, and LL Riforma Mono in early 2024.\u003C/p>",{"text":12226,"title":12227},"\u003Cp>Applying a systematic approach to their design that remains unchanged, NORM crafts typefaces as proprietary tools to supplement their body of work. They shape their tools, which, in turn, shape their work.\u003C/p>\u003Cp>Developed during five years of methodical application and continuously improved through a relentless practice of trial and error across numerous projects, LL Riforma is now a family of five weights, ranging from light, regular, medium and bold to heavy, including italic cuts.\u003C/p>\u003Cp>All weights offer a rich repertoire of OpenType features: number sets, case-sensitive forms, ligatures, symbols, arrows, as well as an abundance of stylistic alternates. Most distinctive are the angular cuts to the terminals of some letters – to be found in stylistic set 1.\u003C/p>\u003Cp>The full font family was manually hinted for optimal representation across all platforms and screens. A cyrillic version is currently in development.\u003C/p>","LL Riforma",{"382":12219},{"133":11999},{"98":12174},{"allowRouteUpdates":10,"customRouteHash":41,"consideredRouteHash":41},{"octoSubMenu":41,"isOctoOpen":7,"isOctoHidden":7,"isOctoBlurred":7,"isOctoScrolling":7,"isOctoMenuHidden":7,"isOctoBarOpen":7,"isOctoBarHidden":10,"isOctoBuddyOpen":10,"isOctoPadOpen":7,"isOctoGuiHidden":7,"hasOctoTabs":7,"hasOctoSounds":10,"menuLinks":41,"preventClose":7,"menuDirection":12233,"menuBackRouteName":41,"itemSpacing":41,"fontRatio":41,"animationCounter":41,"hasVisibleItems":7,"visibleSubMenuLines":97,"maxSubMenuLines":97,"scrollableLines":97,"scrollableOffset":97,"currentSubMenuComponent":41,"nextSubMenuComponent":41,"currentBuddyComponent":41,"nextBuddyComponent":41,"octoTabsComponent":41,"octoPadComponent":41,"currentBuddyItems":41,"octoBarGroup":41,"octoBarGroupCount":97,"activeSection":41,"activeSectionLock":97,"searchTerm":41,"searchResults":12234,"isSearchActive":7},"vertical",[]]