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Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been part of the Telecom Italia Group since 2003. The first commercial programmable “desktop computer”, the Programma 101, was produced by Olivetti in 1964 and was a commercial success.\n\nThe company was founded as a typewriter manufacturer by Camillo Olivetti in 1908 in Ivrea, Italy. The firm was mainly developed by his son Adriano Olivetti. Olivetti opened its first overseas manufacturing plant in 1930, and its Divisumma electric calculator was launched in 1948. Olivetti produced Italy’s first electronic computer, the transistorised Elea 9003, in 1959, and purchased the Underwood Typewriter Company that year. In 1964 the company sold its electronics division to the American company General Electric. It continued to develop new computing products on its own; one of these was Programma 101, the first commercially produced personal computer. In the 1970s and 1980s they were the biggest manufacturer for office machines in Europe and 2nd biggest PC vendor behind IBM in Europe.\n\nIn 1980, Olivetti began distributing in Indonesia through Dragon Computer & Communication.\n\nIn 1981, Olivetti installed the electronic voting systems for the European Parliament in Strasburg and Luxembourg.\n\nIn September 1994, the company launched Olivetti Telemedia chaired by Elserino Piol.\n\nFrom 2003 is part of the TIM Group.\n\nOlivetti was famous for the attention it gave to design:\n\n[A] preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.\n\n— Jonathan Martin, International Directory of Company Histories\nIn 1952, the Museum of Modern Art held an exhibit titled “Olivetti: Design in Industry”; today, many Olivetti products are still part of the museum’s permanent collection. Another major show, mounted by the Musée des Arts Décoratifs in Paris in 1969, toured five other cities. Olivetti was also renowned for the caliber of the architects it engaged to design its factories and offices, including Le Corbusier, Louis Kahn, Gae Aulenti, Egon Eiermann, Figini-Pollini, Ignazio Gardella, Carlo Scarpa, BBPR, and many others.\n\nFrom the 1940s to the 1960s, Olivetti industrial design was led by Marcello Nizzoli, responsible for the Lexicon 80 (1948) and the portable Lettera 22 (1950). Later, Mario Bellini and Ettore Sottsass directed design. Bellini designed the Programma 101 (1965), Divisumma 18 (1973) and Logos 68 (1973) calculators and the TCV-250 video display terminal (1966), among others. Sottsass designed the Tekne 3 typewriter (1958), Elea 9003 computer (1959), the Praxis 48 typewriter (1964), the Valentine portable typewriter (1969), and others. Michele De Lucchi designed the Art Jet 10 inkjet printer (1999) (winner of the Compasso d’Oro) and the Gioconda calculator (2001). During the 1970s Olivetti manufactured and sold two ranges of minicomputers. The ‘A’ series started with the typewriter-sized A4 through to the large A8, and the desk-sized DE500 and DE700 series. George Sowden worked for Olivetti from 1970 until 1990, and designed their first desktop computer, Olivetti L1, in 1978 (following ergonomic research lasting two years). In 1991, Sowden won the prestigious ADI Compasso d’Oro Award for the design of the Olivetti fax OFX420.\n\nOlivetti paid attention to more than the importance of product design; graphic and architectural design were also considered pivotal to the company. Giovanni Pintori was hired by Adriano Olivetti in 1936 to work in the publicity department. Pintori was the creator of the Olivetti logo and many promotional posters used to advertise the company and its products. During his activity as Art Director from 1950, Olivetti’s graphic design obtained several international awards, and he designed works that created the Olivetti image and became emblematic Italian reference in the history of 20th-century design.\n\nThose designers also created the Olivetti Synthesis office furniture series which mainly were used to be installed in Olivetti’s own headquarters, worldwide branch offices and show rooms. Olivetti also produced some industrial production machinery, including metal working machines of the Horizon series.\n\nOlivetti began with mechanical typewriters when the company was founded in 1909, and produced them until the mid 1990s. Until the mid 1960s they were fully mechanical, and models such as the portable Olivetti Valentine were designed by Ettore Sottsass.\n\nWith the Tekne/Editor series and Praxis 48, some of the first electromechanical typewriters were introduced. The Editor series was used for speed typing championship competition. The Editor 5 from 1969 was the top model of that series, with proportional spacing and the ability to support justified text borders.\n\nIn 1972 the electromechanical typeball machines of the Lexicon 90 to 94C series were introduced, as competitors to the IBM Selectric typewriters, the top model 94c supported proportional spacing and justified text borders like the Editor 5, as well as lift-off correction.\n\nIn 1978 Olivetti was one of the first manufacturers to introduce electronic daisywheel printer-based word processing machines called TES 401 and TES 501. Later the ET series typewriters without (or with) LCD and different levels of text editing capabilities were popular in offices. Models in that line were ET 121, ET 201, ET 221, ET 225, ET 231, ET 351, ET 109, ET 110, ET 111, ET 112, ET 115, ET 116, ET 2000, ET 2100, ET 2200, ET 2250, ET 2300, Et 2400 and ET 2500. For home users in 1982 the Praxis 35, Praxis 40 and 45D were some of the first portable electronic typewriters. Later, Olivetti added the Praxis 20, ET Compact 50, ET Compact 60, ET Compact 70, ET Compact 65/66, the ET Personal series and Linea 101. The top models were 8 lines LCD based portables like Top 100 and Studio 801, with the possibility to save the text to 3.5 inch floppy disk.\n\nThe professional line was upgraded with the ETV series video typewriters based on CP/M operating system, ETV 240, ETV 250, ETV 300, ETV 350 and later MS-DOS operating system based ETV 260, ETV 500, ETV 2700, ETV 2900, ETV 4000s word processing systems having floppy drives or hard disks. Some of them (ETV 300, 350, 500, 2900) were external boxes which could be connected through optional serial interface to many of the ET series office typewriters, the others were fully integrated with an external monitor which could be installed on a holder over the desk. Most of the ET/ETV/Praxis series electronic typewriters were designed by Marion Bellini.\n\nBy 1994, Olivetti stopped production of typewriters, as most users had transitioned to Personal Computers.\n\n\nBetween 1955 and 1964 Olivetti developed some of the first transistorized mainframe computer systems, such as the Elea 9003. Although 40 large commercial 9003 and over 100 smaller 6001 scientific machines were completed and leased to customers to 1964, low sales, loss of two key managers (arguably killed by US intelligence services) and financial instability caused Olivetti to withdraw from the field in 1964.\n\nIn 1965 Olivetti released the Programma 101, considered the first commercial desktop personal computer. It was saved from the sale of the computer division to GE thanks to an employee, Gastone Garziera, who spent successive nights changing the internal categorization of the product from “computer” to “calculator”, so leaving the small team in Olivetti and creating some awkward situations in the office, since that space was now owned by GE.\n\nIn 1974 Olivetti released the TC800, an intelligent terminal designed to be attached to a mainframe and used in the finance sector. It was followed in 1977 by the TC1800.","The famed Italian engineer Camillo Olivetti (1868-1943) rose to the forefront of typewriter history in the early 1900s. In 1892, after receiving a degree in electrical engineering, Camillo traveled to the United States and undertook employment as an assistant in Stanford’s Department of Electrical Engineering. It is widely believed that it was during this trip that he first became aware of typewriters because when he returned to Italy two years later he immediately began to practice commercial law on behalf of the Williams Typewriter Company, an American firm.\n\nIn October of 1908 Camillo relocated from Milan to his hometown of Ivrea, near Turin, and founded the limited partnership of Ing. C. Olivetti & Co., S.p.A. He once again traveled to the U.S., this time to study “modern” typewriter manufacturing and design, and returned to Ivrea in 1909 to begin producing Olivetti typewriters. The initial operations of the company were relatively modest; the company occupied a 5,400 square foot production workshop, and it is unclear whether or not any typewriters were actually produced for the first two years. It wasn’t until 1911, at the Universal Fair in Turin, that two of the very first Olivetti M1 Typewriters were presented to the public.\n\nAs a result of the successful showing at the Universal Fair, Olivetti was awarded a contract to deliver 100 of the new M1 typewriters to the Ministry of the Italian Navy. A year later he was awarded another sizable contract, this time for the Italian Postal Ministry. By mid 1914, Olivetti & Company employed 100 workers and was producing 20 machines per week.\n\nCamillo Olivetti took typewriter design very seriously. Although the company is famous for producing flamboyant advertising posters by notable artists in later years, early typewriter models and advertising campaigns were defined by the restrained design philosophy of Camillo Olivetti himself. He once said that “a typewriter must not be a showpiece for the salon, overloaded with tastelessness. It must look sober, and at the same time work elegantly.” His philosophy was apparent in the advertising poster for the M1, which was designed by Teodoro Wolf Ferrari in 1912. It featured the Italian national poet Dante Alighieri posed with the M1 and bearing a serious expression.\n\nThe manufacture of M1 typewriters virtually ceased with the advent of World War I, when the company switched manufacturing efforts over to war-time supplies. Olivetti manufactured approximately 6,000 M1 typewriters between 1911 and 1920, when the M20 was introduced. It was in the 1920s that mass production techniques became widely used. By 1929, Olivetti’s production capacity had increased to 13,000 typewriters per year. It was also in 1929 that Olivetti began opening overseas subsidiaries. The first non-Italian facility was opened in Spain, followed by facilities in Belgium, and then several South American countries.\n\nIn 1932 Adriano Olivetti , Camillo’s son, became General Manager of the company. He was appointed Chairman of the company 6 years later, in 1938. It was under Adriano’s guidance that Olivetti developed into the giant which it ultimately became. While Camillo’s tastes were understated, Adriano’s were expressive and flamboyant. It was Adriano Olivetti who hired Giovanni Pintori to work in the company’s publicity department in 1936. (Pintori created not only many of the colorful advertising posters for which Olivetti was known, but also the logo of the company.)\n\nAdriano had a strong interest in social issues in the workplace and the relationship the company had with the local communities where the factories were located. He implemented new labor organizational hierarchies and constructed employee housing, company stores and even nurseries for employees’ children. He commissioned many new factories across the globe and expanded Olivetti at an unprecedented rate.\n\nOf course, there is a limit to how many typewriters were actually needed by the market. Adriano Olivetti recognized this, and many of his manufacturing expansions in the late 1930s and early 1940s were dedicated to the production of faxes, calculators, office furniture and new electric models of typewriters.\n\n(Many people do not realize that the first commercial fax machines were actually introduced in 1861, many years before voice transmission was possible. The transmission of a wanted criminal’s picture from Paris to London in 1908, and of President Coolidge’s photograph from New York to London in 1924, introduced the world to the almost instant transmission of data that would become so critical to businesses in later years.)\n\nIn the 1950s Olivetti was widely considered to be the world-leader in office technology. It had grown into a global presence with 24,000 employees and 17 overseas facilities. In 1959 Olivetti acquired a majority of the holdings of Underwood, a renowned American typewriter company.\n\nNotable product models from that time period are the Lexikon 80 (1948), the Divisumma calculator (1948), the Lettera 22 portable (1950) and the Lexicon 80E (1955), which was Olivetti’s first electric typewriter model. The success of many of these models was due, in part at least, to the beautiful design features. In the 20-year span between 1940 and 1960, Olivetti industrial design was led by Marcello Nizzoli. It was Nizzoli who was responsible for the design of the Lexicon 80 and the Lettera 22 portable.\n\nIn the 1960s, Mario Bellini and Ettore Sottsass directed Olivetti design efforts. Bellini was responsible for the design of several popular calculator models (the Programma 101 and the Logos 68) as well as the TCV-250 video display terminal (in 1966). Sottsass designed the Tekne 3 typewriter (1958), the Elea 9003 computer (1959), the Praxis 48 typewriter (1964), and the famous pop-art design icon, the Valentine portable (1969).\n\nOlivetti attempted to transition into a computer manufacturing company in the early 1960s, and produced some of the earliest transistor mainframe systems. Low sales and financial instability led the company to halt mainframe efforts in 1964. In the early 1980s Olivetti began releasing personal computers which were clones of IBM PCs. These personal computers, especially the Olivetti M24, were very successful in Europe. However, Olivetti failed to advance new products when the Intel 386 CPU chip became available, and quickly lost market shares to faster, 386-based products. Olivetti eventually sold its computer business in 1997.\n\nToday Olivetti survives as a subsidiary of Telecom Italia, known as Olivetti Tecnost, and sells office equipment. The company has sales offices in 83 countries.","È il 1908 quando nasce ad Ivrea quella che diventerà nel corso degli anni una delle aziende italiane più importanti a livello mondiale: Olivetti. Si tratta di una società che attualmente opera nel campo dell’informatica, la cui storia affonda le sue radici nella produzione di macchine per scrivere e da calcolo.\n\nChi non conosce l’Elea 9003 e la Programma 101? Si tratta, rispettivamente, del primo calcolatore a transistor e il primo calcolatore personale che possono essere considerati dei modelli piuttosto importanti che hanno preceduto il personal computer così come lo intendiamo oggi. Questi modelli sono legati proprio all’azienda Olivetti.\n\nParlare della storia dell’Olivetti significa, dunque, alimentare una riflessione su tutta una fase storica italiana ma anche mondiale mettendone in risalto quei meccanismi e quelle relazioni tra aziende che hanno segnato l’andamento di un’intera epoca sotto il profilo economico e culturale. L’Olivetti ha di fatto proiettato l’Italia nell’era tecnologica, proponendo un modello gestionale e produttivo altamente innovativo, aperto al mercato internazionale e sempre attento al design.\n\nAl momento della sua nascita, nel lontano 1908, l’Olivetti viene definita “prima fabbrica nazionale di macchine per scrivere” specializzandosi così nella produzione di questo tipo di prodotto della tecnologia. Ne possono essere considerati fondatori, seppur con ruoli diversi, Camillo Olivetti e Adriano, i quali hanno avuto l’importante compito di dare alla propria azienda di famiglia una veste più professionale e moderna nel settore di riferimento.\n\nIl capitale iniziale di questa azienda è di sole 350 mila lire. L’officina in cui i venti operai cominciano a lavorare per progettare e produrre macchine da scrivere è di soli 500 metri quadrati. Già qualche anno dopo, nel 1911, viene presentata all’esposizione universale di Torino la prima macchina per scrivere italiana che porta il nome di M1 aprendo una vivace stagione di produzione ed espansione. Come in moltissimi altri casi legati a brand celebri e storici, sono la determinazione e lo spirito dell’essere umano a fare la differenza. È così anche per questa società diventata un simbolo dell’industria italiana nel mondo.\n\nAdriano Olivetti non è stato solo un imprenditore ma anche un intellettuale, urbanista, editore in grado di ideare una strategia innovativa e di successo per questa impresa. Uno dei suoi motti è il seguente: “Io voglio che la Olivetti non sia solo una fabbrica, ma un modello, uno stile di vita. Voglio che produca libertà e bellezza perché saranno loro, libertà e bellezza, a dirci come essere felici!”. Da queste parole si evince che siamo di fronte a un grande spirito che si preoccuperà dell’azienda come del singolo, incoraggiando e rispettando le aspirazioni di tutti coloro che fanno parte della vita quotidiana della famiglia Olivetti. Non è un caso se questa dimensione che potremmo definire “sociale” faccia parte del programma di Adriano, il quale, negli anni della sua attività, introduce un sistema di servizi per gli operai con ambulatori, asili nido, mensa, biblioteca e addirittura un cinema gratuito puntando alla qualità del lavoro.\n\nL’ingegnere Adriano Olivetti, il primogenito di Camillo entra in azienda nel 1924 lavorando dapprima come operaio e viaggiando in seguito anche in America per confrontarsi con quanto accadeva a livello professionale in quel contesto geografico. Negli anni Trenta, dopo soli venticinque anni dalla fondazione, l’Olivetti produce 15 mila macchine per ufficio ogni anno e 9 mila portatili ed è presente in ventidue Paesi. Si tratta di dati che anticipano i futuri sviluppi della vita aziendale.\n\nA partire dagli anni Cinquanta, l’Olivetti riesce ad affermarsi nella produzione di prodotti per ufficio investendo notevolmente in questo settore tecnologico. Dopo la perdita di Adriano Olivetti, l’azienda continua a lavorare elaborando in seguito, alla fine degli anni Settanta, la prima macchina da scrivere elettronica che verrà utilizzata in tutto il mondo.\nAl 1982 risale invece il primo PC professionale. Più precisamente, è nel marzo 1982 che viene presentato il primo personal computer, l’Olivetti M20. La storia dell’azienda si muove così tra i poli dell’elettronica e delle tecnologie informatiche sino a raggiungere il settore delle telecomunicazioni.\n\nOmnitel e Infostrada sono due società ben note legate al nome Olivetti. Infostrada, ad esempio, è una joint venture tra Olivetti e Bell Atlantic finalizzata a operare nei servizi di telefonia su rete fissa.\n\nAncora oggi la società continua a offrire una proposta vincente nel proprio settore di riferimento, mantenendo vivo il marchio Olivetti che risulta però controllato da Telecom Italia. Quanto al successo di questa azienda, parte dei risultati ottenuti e consolidati nel corso degli anni, sono dovuti alla capacità delle sue personalità più importanti di puntare alla qualità tecnologica ma anche alla capacità di aprirsi al mercato, con un occhio sempre particolarmente attento al profilo estetico dei suoi prodotti, in altre parole al design.",{"credits":12148,"designers":12151,"description":12153},{"text":12149,"title":12150},"\u003Cp>Designed by Kobi Benezri and Lineto, first released by Lineto in 2008. Authorised digital re-issue of an original type design by Josef Müller-Brockmann, commissioned by Olivetti in 1968 and later marketed under the names Candia and Livius for use with the Olivetti Lexikon 82/83 type ball machines. Published with kind permission of Shizuko Yoshikawa/Estate of Josef Müller-Brockmann. Font engineering and mastering by Alphabet, Berlin.\u003C/p>","Credits",{"text":12152,"title":11890},"\u003Cp>After studying at the Bezalel Academy of Arts and Design in Jerusalem, Kobi Benezri (*1976) moved to New York in 2002 and graduated from the Cooper Union School of Art. In 2003, he started to work with his teacher Nico Schweizer at the \u003Cem>International Design Magazine (I.D.),\u003C/em> and in 2004, he took over as art director. Among other unpublished font projects, he developed a Hebrew version of LL Gravur Condensed.\u003C/p>\u003Cp>In 2008, Kobi founded a Zurich based studio specialising in books, type and logotype design, and he introduced LL Lettera. Three years later, he presented the first version of LL Lettera Text in a book about Dieter Rams.\u003C/p>\u003Cp>Next to serving clients such as Phaidon, Yale University Press, the Whitney Museum and the New York City AIDS Memorial, Kobi has also been working part time as a creative director for Zurich based publisher Diogenes since 2014.\u003C/p>",{"text":12154,"title":12155},"\u003Cp>The LL Lettera font family hearkens back to an original typeface design by Josef Müller-Brockmann (1914–96), which Olivetti commissioned in 1968 for future use with their newly developed golf ball typewriter.\u003C/p>\u003Cp>After adaptation by Olivetti’s type engineering department, the typeface went into production in the early 1970s in a slightly altered shape under the names Candia and Livius. It later became available for machines employing the daisy wheel technology.\u003C/p>\u003Cp>Kobi Benezri’s elegant digital re-interpretation was named LL Lettera after Olivetti’s iconic portable typewriter by Marcello Nizzoli. First developed for use in \u003Cem>Area 2\u003C/em>, a 2008 design anthology by Phaidon press designed & art directed by Kobi, it was later extended into a family of six weights, adding bolder shapes as well as matching italics.\u003C/p>\u003Cp>This first version of the typeface derived from a single sheet specimen of one cut, which Kobi encountered while working on a Müller-Brockmann monograph. Following 2012, further research at Olivetti’s archive in Ivrea, Italy – as well as at Josef Müller-Brockmann’s estate in Zurich – led to a better understanding of the font and the production process.\u003C/p>\u003Cp>This research made clear that there were two groups of sources. The Müller-Brockmann sketches, for one, revealed that he was attempting to adapt some version of Akzidenz Grotesk for typewriters. In comparison, the technical drawings from Ivrea allowed us to trace the modifications executed by Olivetti’s engineers.\u003C/p>\u003Cp>Based on these findings, the font was thoroughly overhauled in the course of several years. It was re-issued in 2019.\u003C/p>","LL Lettera Mono",{"401":12147},{"28":11999},{"33":12102},{"allowRouteUpdates":10,"customRouteHash":41,"consideredRouteHash":41},{"octoSubMenu":41,"isOctoOpen":7,"isOctoHidden":7,"isOctoBlurred":7,"isOctoScrolling":7,"isOctoMenuHidden":7,"isOctoBarOpen":7,"isOctoBarHidden":10,"isOctoBuddyOpen":10,"isOctoPadOpen":7,"isOctoGuiHidden":7,"hasOctoTabs":7,"hasOctoSounds":10,"menuLinks":41,"preventClose":7,"menuDirection":12161,"menuBackRouteName":41,"itemSpacing":41,"fontRatio":41,"animationCounter":41,"hasVisibleItems":7,"visibleSubMenuLines":97,"maxSubMenuLines":97,"scrollableLines":97,"scrollableOffset":97,"currentSubMenuComponent":41,"nextSubMenuComponent":41,"currentBuddyComponent":41,"nextBuddyComponent":41,"octoTabsComponent":41,"octoPadComponent":41,"currentBuddyItems":41,"octoBarGroup":41,"octoBarGroupCount":97,"activeSection":41,"activeSectionLock":97,"searchTerm":41,"searchResults":12162,"isSearchActive":7},"vertical",[]]